Back to Projects
Metrics-Driven Case Study

Medina Grill
Digital Growth.

Medina Grill Transformation

100%

Performance Score

Lighthouse Audit

71%

Mobile Traffic

Device Distribution

Higher

Engagement

Catering Inquiries

29%

Desktop/Tablet

Legacy Support

Project Overview

Medina Grill stands as a cherished Mediterranean restaurant in St. Louis, celebrated for its authentic cuisine, warm hospitality, and dedicated customer following. To elevate their brand presence and bring the essence of their in-restaurant experience into the digital realm, I spearheaded the development of a contemporary, visually captivating website that embodies their culinary heritage and commitment to excellence.

The primary aim was to craft an immersive online journey that showcases Medina Grill's extensive menu, inviting atmosphere, and dedication to quality. The platform features stunning food photography, comprehensive dish descriptions, and seamless navigation, enabling visitors to effortlessly discover the restaurant's diverse offerings. Additionally, the site incorporates efficient catering inquiry capabilities with automated responses, boosting customer interaction and simplifying the process for guests to arrange and submit catering requests.

The results speak for themselves. Data-driven insights confirmed the effectiveness of our mobile-first strategy, with usage analytics showing that 71% of visitors access the site on mobile devices, 28% on desktop, and 1% on tablets. By achieving a perfect 100% performance score in speed analytics, we eliminated loading barriers that could deter hungry customers, directly boosting conversion rates and strengthening brand trust in St. Louis's competitive restaurant market. This high-performance digital platform not only increased daily traffic and user engagement but also established Medina Grill as a pioneer in modern restaurant technology, seamlessly integrating online ordering with DoorDash, Uber Eats, and Grubhub for ultimate convenience.

Strategic Goals

Optimize responsiveness for 71% mobile user base
Automate catering lead capture
Consolidate 3rd-party delivery (Uber, Dash, Grub)
Maintain 100% performance for SEO ranking

The "Why"

A 100% performance score delivered fast, frictionless access to Medina Grill's offerings, directly supporting engagement and customer trust. Analytics showed 71% mobile, 28% desktop, and 1% tablet usage, validating a mobile-first, performance-driven design. The result is a seamless experience across all devices, daily traffic growth to up to 3,000 visitors, and a unified digital platform that positions Medina Grill as a modern, tech-forward restaurant brand.

Consolidated Delivery Hub

Aggregated DoorDash, Uber Eats, and Grubhub into a single ecosystem, reducing bounce rates by keeping users on-brand.

Automated Lead Gen

Custom catering workflow with Resend API for instant customer acknowledgement.

Clover Integration

Direct-to-kitchen ordering for seamless pickup fulfillment.

Mobile-First UX

High-quality photography and menu interactions optimized for 5G/LTE browsing speeds.

Engineering Logic

Edge Architecture

Catering inquiries are processed via Vercel Edge Functions and Resend. This ensures the restaurant receives leads in <1s, allowing for immediate customer follow-up.

Performance Optimization

Images are served via Next/Image with custom loaders, ensuring that the 71% mobile audience doesn't waste data on unoptimized assets.